The Snuggie Cult

On February 2, 2009, Time magazine released an article in their tabloid titled THE CULT OF THE SNUGGIE. Written by M.J. Stephey, this article is hilarious but true. Of course, just about everyone on the planet has heard of the Snuggie- the revolutionary "blanket with arms"- and has surely seen the ridiculous commercials. I suppose that any true YouTube addict would have seen the seven-minute long rant of the Snuggie, made by 18-year old Cameron Cosgrove. He says, "This is the best way to explain it. It's a bathrobe. That is really long. That you wear backwards." Cameron basically has it right. The pictures of Snuggie-clad sports fans draped in the humongous, shapeless tents look absolutely absurd. Some of the tag lines and sales pitches for the over-sized blankets are phrases like, Great for the outdoors! Great for the whole family! Machine washable! and, my personal favorite, One size fits all! Now, this all sounds great, and people sure are rushing out to buy them (it sold more than 3 million since September), but this isn't the first product of its kind...Slanket? Anyone? And it will most likely not be the last. Scott Boilen, CEO of the company that makes the wearable hammocks, says, "We're hoping this is going to be a brand in the U.S. for a long time to come." Boilen is looking towards the future, hoping to make products like the Outdoor Snuggie and the Snuggie for Kids. Can't wait...